Just today I received Vincent Miller’s Consuming Religion from an anonymous source (probably Amanda). The book chronicles the intersection between consumer culture and Christianity, a subject that fascinated me even before I fully committed to Christ. You can imagine how excited I was to crack it open (read: hella excited).
I could fill an entire blog with my problems with and objections to capitalism and the market economy. It’s likely that blog would consist of mostly hysterical rants that serve nothing but my own ego. In addition, each fault I point out in society only reflects my own hypocrisy – I buy things I don’t need all the time. It could be argued that much of my hostility towards the predominant American Christian culture (“Boy, that sermon on helping the poor sure was swell. Maybe when I get a little cash I’ll give it to Compassion. Wanna get some Starbucks?”) stems from my own guilt in being an active participant in that culture. I am a worshipper of the market; comfort is my idol.
Which brings me to the very first sentence on the book’s cover flap:
The most profound problem with consumerism, argues Vincent Miller, is not the consumption of consumer goods, but the ways in which it trains us to treat everything, including religion, as an object of consumption.
I wasn’t even five years old when the advertising explosion hit its stride in the early 90′s. How much of my worldview has been shaped by the worship of Want? Going further, how much of my rejection of consumption has itself been consumed?
I’ll leave you with another quote. From page two of the introduction:
The relationship of beliefs, narratives, and symbols to concrete practice is always complex. In consumer cultures it is particularly so, owing to advanced capitalism’s protean power to exploit critique. This ability to encompass dissent is a serious concern for theology, because it presumes that the beliefs, narratives, and symbols that it stewards inform the life and politics of the Christian community.






